
Overview
Ayda IVF is a modern fertility clinic delivering compassionate, science-backed care to individuals and couples on their journey to parenthood. With a focus on personalization, trust, and discretion, the clinic offers advanced reproductive treatments including IVF, ICSI, egg freezing, and donor programs. I built the Ayda IVF digital platform to reflect this commitment combining a calming, accessible design with clear pathways to care, empowering patients with the information and support they need from their very first visit.




Tech Stack:
Next js, Redux Toolkit, Tailwindcss, TypeScript, Ant.Design
Key Features:
• Mobile-first, fully responsive layout ensuring a seamless experience across all devices
• Custom-designed and developed components tailored for every section of the application
• Integrated contact form with backend email service for reliable communication
• SEO-optimized and performance-tuned using Next.js best practices
• Clean, brand-aligned visual design that reinforces professionalism and trust
• Robust state management handled efficiently with Redux for scalability and maintainability
Challenges:
While building the Ayda IVF platform, one of the key challenges was implementing a reliable and secure contact system that could handle user inquiries seamlessly across multiple locales. We needed to ensure emails were delivered consistently using SMTP, while also rendering branded, responsive templates that matched the platform’s design. Coordinating this within a serverless environment like Next.js API routes required extra care in handling environment variables and managing external email templates dynamically.
Solution:
To tackle the email challenge, I integrated Nodemailer with Google SMTP, and used Pug templating to render dynamic, brand-consistent HTML emails. I structured the API to securely access environment variables and ensured the message delivery pipeline was both resilient and extensible for future automation needs.
Github